top of page

MI GREAT JOURNEY

In 2020, all of the Greater Midland in-person races were cancelled. A small team quickly created the idea to virtually 'go somewhere' over the summer through self mileage tracking. Created the identity and marketing collateral to grow the program across the state. Items included logo creation, t-shirt design, webpage and updates, mileage log for self-tracking, advertisements to register, leaderboards for engagement and motivation, marketing emails and updates and the  completion sticker. This initiative was so popular, it returned for three more years. 

Visit the 2023 website HERE.

bottom of page